Performance Check Filters
What a Sales / Business Development job description screens for
Understanding each one tells you what your resume has to prove for that specific role.
Sales also splits by motion: inside sales, field sales, B2B versus B2C, new-business hunting versus account farming, and industry. A resume matched to one motion under-matches another, so the JD's motion has to be reflected in your resume, not a generic sales claim.
The Quota Filter
Quantified performance
Quantified performance is the first and hardest filter. JDs reward numbers — quota attainment, revenue closed, growth percentage, deals won, targets exceeded — and a resume describing responsibilities without results under-matches every serious sales JD.
The Channel Motion
Sales motion
Sales motion match signals fit. Inside versus field, new business versus account management, short versus long sales cycle, B2B versus B2C — the JD names its motion, and a resume weighted toward a different one under-matches.
The Selling Method
Pipeline and process skill
Pipeline and process skill signal modern selling. Lead generation, qualification, CRM discipline, forecasting, and a named methodology (SPIN, MEDDIC, solution selling) show the candidate runs a process, not just relationships.
The Industry Proof
Domain or product fit
Domain or product fit converts a match into a shortlist, especially in B2B. A resume that proves the JD's industry or product type — SaaS, fintech, real estate, edtech — can out-match a stronger seller from an unrelated domain.